Our efforts to reinvent hospitality fall in three categories of activity.

We reinvent hospitality consulting with nine services designed to increase the economic value of your investment - these are services aimed primarily at hotel owners and developers, but also relevant to those who lend to or invest in such projects. We reinvent hospitality itself with four approaches to innovation - capitalizing on economic, demographic, and technological trends that make possible new ways of creating value. This is business model innovation that blurs the boundaries between hospitality and other industries. Finally, we offer our services to tourism authorities that have committed themselves to build better destinations. Our geographical focus is on Middle East and Africa.